What Is Content Writing? Plus 10 Tips to Take Your Content to the Next Level


When you search for "content writers" on LinkedIn, you're bound to come across an incredibly diverse range of professionals.

 For instance, you'll see some content writers create social media copy for small businesses, while others write press materials for insurance brands. You'll also find that some content writers write long-form editorial content for glamorous magazines, while the more entrepreneurial-type write scripts for their own branded content, like podcast or video.

 In fact, they're all telling the truth. Content writing can take various forms, but in essence, it comes down to creating content for digital formats- and (at least in our case) for marketing purposes. Here, we'll explore what content writing is (hint, hint ...I'm currently doing it), as well as tips to take your own content to the next level. Plus, we'll explore examples of incredible, high-quality content writing.

 

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